Expertise

Media Relations

Media relations is a two-way street.  Reporters need stories to cover, and PR professionals need reporters to cover their clients’ news. But not everything attracts the media’s attention; stories don’t just “happen,” regardless of how interesting the topic may be. At Chemistry PR, we know that skillful delivery of a targeted message is essential to achieving a client’s marketing objective and is at the core of any successful PR campaign. We understand that the way in which this information is initially delivered to reporters is critical, in order to achieve positive media coverage and reach the intended audience. For more than a decade we have cultivated positive working relationships with local and national reporters – both online and via traditional media outlets – in a variety of issue areas and topics. This enables us to be able to carefully craft our approach, so that when our clients seek attention, they get it when and where it matters. We do this by spending time with our clients, understanding their objectives and creating a strategic media plan for success.  

Targeted Coverage:  Print, Online and Broadcast Outlets
Content Development
Press Kit Development
Media Tours
Press Conferences
Awards/List Monitoring
Editorial Calendars
Measurement:  Results and Reporting

Green PR

Today, being an environmentally conscious corporate citizen is more important than ever. However, in a landscape in which just about everyone and everything is claiming to be green, it is more important than ever to be able to demonstrate that you actually “walk the walk.”  At Chemistry PR, we know how to create a savvy integrated PR campaign that will effectively communicate your green efforts to the public, incentivize consumers to be a part of the changing environmental landscape and make them glad they did.  Chemistry PR stays on top of the trends in this constantly evolving marketplace and develops successful strategies for sharing clients’ green achievements with targeted audiences. It’s about preserving our environment for future generations, and making sure your target audience knows how you are helping to do so. 

Strategy
Messaging
Awards/Certifications
Media Outreach
Events
Community Outreach
Sponsorships/Partnerships

Social Media

At Chemistry PR, we ‘get’ social media.  We use it in our personal lives and understand its impact on society – the good, the bad and the gray areas in between. It seems nearly everyone has jumped on the social media bandwagon, and largely for good reason. Social media brings more people into the conversation, creates communities for similar interests and encourages people to be engaged. It’s an integral part of any successful communication strategy.  Rather than use a “one size fits all” approach, Chemistry PR knows how to tailor a unique social media strategy for each client. As big fans of all things digital, we appreciate and understand the impact an effectively executed social media plan can have as part of a contemporary PR campaign. We also know what doesn’t work. Using social media effectively helps emphasize our preferred focus on people-to-people communication. After all, isn’t that what we all ultimately crave?

Twitter
Facebook
YouTube
Blog Creation and Management
Content Generation
Audience Targeting and Engagement
Search Engine Optimization and Marketing
Staff Training
Blog and Video Seeding
Emerging Platforms
Measurement:  Results and Reporting

Special Events

When’s the last time you were still talking about a special event the day after, or the following week, or longer? Chemistry PR’s skilled team is adept at handling all aspects of your event so that it leaves a lasting positive impression on the intended audience. Our events have the unique ability to dramatically demonstrate a message and make it come alive while drawing crowds, gaining publicity, and turning heads along the way. We carefully analyze and consider timing, message, motivation and underlying client goals when developing the game plan for a successful event. Let’s face it, if done correctly, events that keep people talking long after the party’s over are an effective way to separate you from your competition and get noticed. Let Chemistry PR show you how it’s done.

Strategy
Creative Concepts
Vendor management
Production
Staffing
Publicity

Non-Profit

 At Chemistry PR, giving back to the community is an important part of who we are as a company. We volunteer and contribute to charitable causes, both in our personal and professional lives, and believe in trying to achieve the greater good in the world. While some PR firms might take a one-size-fits-all approach to non-profits, we don’t.  Instead, Chemistry PR becomes invested in each organization’s cause, essentially becoming an extension of their staff. We serve as advocates for clients seeking to enrich and grow their positive relationships with the public, and that is something we do very well.  

Communications Strategy
Media Relations
Social Media
Special Events
Marketing
Education
Programming
Websites/Collateral
Database Management
Sponsorships/Fundraising
Awards
Crisis Communications

Crisis Communications

Anticipation. Preparation. Response. These are three key elements every company should have built into their crisis communications plan in order to be ready when the unthinkable happens and the sky starts falling. In today’s media environment of minute-to-minute news cycles, there are no timeouts or do-overs.  Companies must be ready to take action and respond immediately and appropriately when a crisis strikes. Chemistry PR guides clients through potential scenarios and works with them to prepare a comprehensive crisis management strategy. The end result is that, no matter what, the client can get back to business when it counts the most.

Strategy
Messaging
Training
Spokesperson Support
Monitoring
Media Management
Social Media Management

Copywriting

In public relations and marketing, there’s more to getting the message out than coming up with the message.  Who you talk to, and how, is just as important as what you have to say. That’s where a company like ours comes into play.  Chemistry PR gets to know your business and understands your objectives before putting pen to paper or fingers to keys in order to come up with an effective messaging strategy.  We can help your business create the content, target and engage clients and customers, and then share your story.  Whether it’s creating a must-read blog, writing a captivating press release or creating an eye-catching brochure, Chemistry PR makes sure you get noticed, by the right audience, at the right time.

Blogs
Press Releases
Newsletters
Direct Mail
Brochures
Web Sites
White Papers
Editorials

Advertising and Graphic Design

Sometimes a PR campaign alone can’t get the job done.  When a paid advertising campaign is in order, Chemistry PR guides clients through the ins and outs of creating a successful and effective plan.  We analyze the situation, research the competition, develop targeted messages and execute a polished promotional strategy. Using our trusted, talented graphic design experts, we create a visually stimulating quality end product that helps our clients achieve their goals.

Ad concept and design
Invitations
Newsletters
e-Collateral
Websites
Facebook pages

Community Relations